Web Design Services: Get a Custom Site Optimized for SEO and Mobile

Launch a website that captures your brand, improves your conversion rates, and maximizes your revenue with WebFX, a leading web design agency providing web design services to businesses worldwide. Get pricing now with our free cost calculator or contact us online to speak with a strategist about our website design services.

MarketingCloudFX

You want to do more than launch a beautiful site. You want to launch a beautiful, revenue-driving site.

That’s why we developed MarketingCloudFX, our proprietary revenue acceleration platform that helps you:

• Measure your website’s performance, including calls, leads, and sales generated
• Store your website’s first-party data, so you can build smarter, more effective marketing campaigns
• Personalize your website using a user’s company, industry, location, and more
• Increase your website’s conversion rates via recordings, analytics, and more

With our web design services, you’ll have access to MarketingCloudFX and all its benefits.

Search engine optimization

Website page creation

Customized style

Website copywriting

Responsive design

Database integration

Ecommerce functionality

Content management system (CMS)

A CMS is another optional add-on for our web design services.

Whether you’re an ecommerce website or informational website, a CMS offers immense value. It can help your business manage and streamline your content, which can improve the efficiency of your content marketing strategy.

In most cases, our team recommends a CMS as a part of our web design services. We offer three CMS tiers — standard, advanced, and enterprise. Depending on your company and its size, a standard CMS often works.

For the most accurate recommendation and quote, however, contact us online.

As a full-service digital marketing agency, we can match your exact web design needs. Our ability to customize every aspect of our web design services to your company also allows us to provide an unmatched level of personalization when it comes to web design.

Transparent prices for award-winning web design services

Choose our web design services, and your business can count on 100 percent transparency. From our personalized quotes to our initial designs, our team provides your company with complete access to our web design pricing and strategies.

Get a free, accurate, and instant quote for our web design and development services with our easy-to-use calculator.

If you’re looking to launch your redesigned or brand-new website fast, we offer rapid web design services. Partner with our award-winning team of web designers for this service, and they’ll create a site in 30 days for your business.

Your search for web design services ends here

Here’s why businesses choose to partner with WebFX:

Brag (a little) with an award-winning design

When we say we feature a team of award-winning designers, we mean it. We’ve won more than 50 awards for web design, competing against thousands of other talented web designers to earn Best in Category, Gold, Silver, and Bronze distinctions for our clients’ websites.

Eliminate hurdles with our 25+ years of experience

With more than 25 years of experience, WebFX is one of the most experienced web design companies. Our expertise, as well as our passion for web design, sets us apart from other agencies. Plus, our experience demonstrates our ability to learn and adapt to the latest industry standards.

Launch on schedule with a dedicated project manager and design team

Our web design services partner your business with a dedicated project manager. Like our web designers, they work as an extension of your team, learning your business, goals, and vision for your website. The result? A site that captures your company down to the last detail.

Get peace of mind with our 93% client satisfaction rate

We partner with clientsfrom a range of industries, including manufacturing, ecommerce, health, and more. The satisfaction of our clients is unparalleled — which is why our client recommendation score is 488% higher than the industry average.

Outperform the competition with a custom design

We value a personalized approach to our web design services, which is why we tailor every website service package to your company’s unique needs. Even if you choose our rapid web design, we ensure your website captures your branding and meets your goals and vision.

Accelerate your website’s ROI with digital marketing experts

At WebFX, we’re a full-service digital marketing agency, meaning in addition to web design, we offerSEO, CRO, content marketing, and more. We have a team of 500+ experts who specialize in various areas of digital marketing. This enables us to provide everything you need for your digital marketing and ensure that your website is designed well and drives leads and revenue for your business.

Turn your site into a revenue driver with WebFX’s website design services

Your website is a revenue gateway — open the doors with WebFX’s website design services, which have helped our clients earn more than $3 billion in revenue from the web.

With our professional website design services, you’ll receive a site that’s:

1. Custom
2. Responsive (sometimes called mobile-friendly)
3. Optimized for search engine optimization (SEO)
4. Optimized for conversion rate optimization (CRO)
5. Secure (HTTPS)
6. Professionally styled

Get a preview of what our web design services include now:

• SEO
• Website page creation
• Custom style
• Website copywriting
• Responsive design
• Database integration
• Ecommerce functionality
• Content management system
• Call, lead, and revenue tracking via MarketingCloudFX

Looking for something that isn’t listed? No worries! With 1600+ websites launched, we’re confident our award-winning team of designers, developers, and project managers can provide exactly what you need.

Contact us online today to start building a beautiful, revenue-driving site!

FAQs about web design services

How do your web design services work?

Everyone wants your time. That’s why our web design services deliver a streamlined, hassle-free experience. You’ll receive a dedicated team that includes a project manager, web designer, and web developer, plus access to our project management software for tracking your website’s progression from wireframe to build to launch.

Learn more about how our web design services work (and work for you) in this quick overview:

1. Learn your company’s goals, vision, and more
2. Build your dedicated WebFX team
3. Design your website
4. Build your custom site
5. Test your site
6. Launch your custom website

Is it that simple? With WebFX, yes. After more than 25 years of providing website design services, we’ve perfected the steps that go into creating a site that drives online (and even offline) revenue. That’s just one reason our client satisfaction rate is 93%.

Why invest in professional web design services?

If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.

Learn more about the specific benefits of web design services:

1. Increase your conversion rate
2. Optimize your user experience
3. Maximize your competitive edge
4. Improve your search rankings
5. Enhance your digital marketing strategy

1. Increase your conversion rate

A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.

Why?

Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80% of local searches convert — which will likely involve users interacting with your website.

If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.

With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.

2. Optimize your user experience

A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90% of users shop with a competitor after a poor user experience.

With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action.

That action can include visiting your store, purchasing your product, and more.

3. Maximize your competitive edge

No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website.

With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best.

For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience.

In this scenario, your company can benefit from the fact that 89% of users shop with a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website.

4. Improve your search rankings

Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80% of users turn to search when they need something.

If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers.

With best-in-class SEO services, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible.

For example, if you provide landscape services in Minneapolis, Minnesota, you may want to rank for the keyword, “landscape design minneapolis,” or, “landscaping minneapolis.” Depending on your strategy, you would probably create a webpage optimized for this keyword.

With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.

5. Enhance your digital marketing strategy

In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.

With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.

Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.

What are the principles of web design?

1. Appearance

Creating a beautiful website is the first step to earning new customers.

The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it’s from 1996.

As a result, the appearance of your website plays a huge role in its success!

This factor also includes incorporating responsive design into your site.

Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone’s looking at your site through an iPhone or a 27-inch desktop monitor, they’ll still get a great, easy-to-use experience.

That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.

2. Navigation

Navigation is the part of your website that lets people find what they want.

Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.

Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.

With breadcrumb navigation, your website’s users can jump back to any page they’ve previously seen. So, if you’re an ecommerce site, you can let someone go from a product page to a category page with one click.

If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.

For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.

Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.

With hundreds of other navigation styles available, there’s no right or wrong answer. It’s all about what works for your brand when it comes to providing a stellar experience for your users.

Giving them a great experience has another benefit, too — you hold their attention.

3. Attention

Once you have a visitor on your site, it’s crucial that you keep their attention. If you lose it, your visitor will leave your site, and you’ll miss out on a sale.

Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone’s attention on your website.

With that in mind, different companies can hold attention in different ways, including:

• Video marketing is especially effective at catching someone’s attention since video is a visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users enthralled from start to finish.
• Downloadable content is another great way to keep someone’s attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download the materials.
• Infographics keep people’s attention by presenting industry-related data with simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and links for infographics by holding yourself to a higher quality standard than your competitors.

Once you have your visitors’ attention, it’s time to give them a sense of direction on your page.

4. Direction

Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it’s simple, intuitive, and useful.

The catch is when you use vertical scrolling on your mobile site design.

While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.

This design feature goes back to the concept of responsive design.

Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.

But that’s too much content in one area for a mobile site.

Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this: ☰

With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.

5. Action

Action is the ultimate goal of earning any new visitor to your website. But visitors won’t take action if you don’t encourage them! That’s why it’s so important to use a calls-to-action (CTAs) at the end of every page on your site.

A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.

Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.

CTAs can take the following forms:

• Text links
• Image links
• Buttons
• Form fields
• And more

It takes time, revisions, and editing to make a performance-driven website — something the WebFX web design team has nailed down to a science. Working in your best interests, our web designers will create a website that fulfills these five tenants to make sure you succeed online.